150th anniversary of Chopard to luxury and simple presentation

In the 150 anniversary of Chopard born, the Chairman and Creative Director Caroline Gruosi-Scheufele of Chopard have held in New York's Frick Museum, a celebrating of Chopard 150 anniversary Dinner,and also display the world's first published "Animal World" series jewelry, at the same time, Chopard also launched a series of luxury watches and jewelry to simple presentation of the watch around the world when the anniversary celebrations.

The people who attend the party are well-known movie star Gwyneth Paltrow, Kate Hudson, Christina Ricci, Claire Danes, etc. As well as a number of celebrities. Chopard in particular also arranged five models to wearing Marchesa to display the "Animal World" High Jewelry Collection in the Front Lick museum.

Hermès 2010 Fall/Winter Accessories series

Women Silk Series: KELLY EN PERLES washed silk twill big scarf

Velvety feel with soft weeping unusual smooth, washable silk bring the real "Brocade" flavor. More suitable for large-size display 4 "KELLY EN PERLES" pictorial collage effect.

Perfume Series: VOYAGE D'HERMèS Eau De Toilette

Hermes since its inception in 1837, traveling art has always been the essence of the brand. This new fragrance is repeated this profound and unique relationship between the Hermes and travel. Hermes exclusive perfumer Jean-Claude Ellena hope to create a man and woman "to share" the perfume. Both the strong musk fragrance, but also no shortage of fresh flavor for this perfume, while giving a sense of familiarity, and there are surprises, energy and comfort in a perfect balance.

Jewelry Series: CASCADE series rose gold necklace

Rose gold shiny, with the cauda equina-like design, reminiscent of the relation between Hermes and the equestrian world, from the deep source of ...

Women's handbags and travel bags series: KELLY 35 SO BLACK bag

This classic bag in black design shines with new luster. Through an innovative process, including all external metal parts show black light effect. "So Black" series for six styles, and crocodile patent leather and matte alligator, two high-grade materials. This unique packaging: bag, box and ribbon ... all black!

Accessories: CLIC H super enamel bracelet

This wide bracelet is unique interpretation for Clic H bracelet design . Luxurious black finish H buckle develop their personality style.

Piaget Possession Newest Spokesman: Sienna Miller

In order to celebrate Piaget's Possession series 20th anniversary,Piaget has issued the rousing news delightedly: the Brand will started a new cooperation with one of the world most fashionable stars Sienna Miller!

As an actress with great strength, Sienna Miller not only is impressive by the people in the film 'Factory Girl', 'GI Joe: The Rise of Cobra' and 'Alfie' with her good acting, she also is a true symbol of fashion trendy. The born beautiful look and impressive wearing style so that she got on the cover of many fashion magazines,including Vogue September Issue magazines and movies.

For presents a series of unique Sienna Miller in the Possession series image, the Piaget has formed a top team to gather a group of specialized fashionable public figure, carried on the main photography in New York Hudson Studios. The photography hold by legendary photographer Raymond Meier that is the first position in fashion and the jewelry photography area; The people has cooperated many business planning with Meier well-known modelling teacher Elissa Santisi,simultaneously is also the Vogue magazine special editor, takes the post of modelling teacher of this group images; The cosmetics part, the Piaget has invites famous fashionable cosmetics teacher GucciWestman that serve for the celebrity specially; In addition well-known hairstyle designer Esther Langham and nail beauty Master Jin Soon, this illusion modelling team obviously have formidable strength.

The first set of released images, showing Sienna Miller confident,strong and at the same time fill with female characteristics. She was wearing a smooth, skin-black leather pants, white silk sleeveless t-shirt, with Possession series chain modeling gold rings and bracelets,given modern, casual, stylish and charming elegance of the overall shape.

Sienna Miller wear products introduction:

POSSESSION series bracelet

18K gold inlay 20 beautiful diamond (weighing about 0.55 carats), the main ornament rings carved the words POSSESSION.

Ref. G36P6818 RMB:33,300

POSSESSION series bracelet

18K gold material,the string suspended two rings ornaments, mosaic single diamond.

POSSESSION series ring

18K rose gold material, mosaic two round diamonds (weighing about 0.07 carats).

POSSESSION CELEBRATION anniversary ring

18K gold material, mosaic 184 round diamonds (weighing about 1.93 carats).

POSSESSION double-layer necklace

18K gold material, mosaic four diamonds (weighing about 0.08 carats).

Little Purple Cow Jewelry,Special Design for You

Little Purple Cow sells lines based on treasures from long ago. The antique collection gets inspiration from hotel keys, skeleton keys and tiny diary keys. The humble and nearly forgotten typewriter is the base of the Printing Press collection that uses type-bar "arms" to form the a bib necklace or a pendant.

Nicole Joy Leibman, the designer behind the jewelry brand Little Purple Cow. Leibman, a former intellectual property attorney, found inspiration from a new business while rummaging in the dusty boxes in her family's basement. Old cabinet handles and fork tines sparked her imagination and Nicole decided she wanted to offer customized jewelry transformed from personal heirlooms and keepsakes- a key to a childhood diary, grandmother's antique silverware, a silver baby cup, and vintage typewriter bars could all be crafted into necklaces, rings and bracelets. The pieces are hand-finished and cast in sterling silver.

The company's first line was inspired by a collection of antique silverware and the classic spoon ring and spoon cuff. Spoon rings have long history. It is believed that they originated in 17th century England when enterprising servants stole silverware to create wedding rings. Sailors would also steal silverware from the galley to fashion pieces to send to their sweethearts back home. In the Little Purple Cow Story Book collection, rings with fairy-tale-inspired handles become sweetly sentimental rings. Little Purple Cow jewelry is sold in specialty boutiques and on online with prices ranging from $45- $320.

The Fashion and Luxury Oriental Jewelry

The jewelry industry in 2010 is filled with such an atmosphere: in the design of trendy fashion jewelry,which have revealed the "prehistoric" atmosphere. May be because the tradition material from the ancient East, perhaps from the ancient masters' inspiration, and perhaps it would be to simply re-design the classic models, no matter what kind, which are passed forward to it comes from the ancient messages.

The ancient material mixed match with modern design

The Oriental Khotan jade, jade, pearl, which have experienced thousands of years,and become today's precious stones. Those material from ancient, have full integration of modern design, combining Western manufacturing process to create out of fashion jewelry, each one of them can able to savor the beauty of people, and reaching the woman's heart.

KHotan is nephrite,which commonly known as true jade,it is the world's most beautiful jewelry, fine texture, moist, hardness, toughness significantly, color pure, sound beautiful,it can be said that gain the treasures of the heaven and earth. Carving on the beautiful gem and design, it has showing the taste of luxury with international oriental flavor.

The commonly carved jade jewelry has been insufficient to meet fashion people's needs. Designed jade with animals, flowers, keys and other trendy styles, and mix match with diamonds, platinum and other materials,which is the trend of the moment.

Jade Butterfly Ring

Emerald diamond earrings

KHotan jade necklace

Emerald necklace

KHotan jade ring

Jade Flower Pendant / Tourmaline Ring

Belle Époque Style Luxury Jewelry

1910 Opal Diamond pectoral Jewelry
(2009 Amsterdam Christie's auction)

It can be said that during the Belle Époque period,the jewels have blend of Art Nouveau Jewelry style, free creativity, beautiful arc, which to reproduce the formal beauty and decorative combination, compared with the typical Art Nouveau jewelry, a bit less enchanting colors, have more luxurious and elegant.

1910 diamond pearl necklace
(2009 New York Christie's auction)

Noble feather hat, light beige dress, slim waist and bare chest, which is the typical portrayal of the Belle Époque period women's dress , while the best jewelry that interpretation of female elegant and noble temperament, with their light-colored costume, it is only the perfect combination of diamonds and pearls.

1910 Sapphire Diamond Enamel Watch
(2009 New York Christie's auction)

In the Belle Époque period, platinum and gold, two different types of materials mixed that brings wonderful to works of jewelry has never been before, but also it fully tested the craft of the jewelry artisans at that time. The brilliant combination of gold and purity of platinum, and then dazzling diamonds or colorful treasure gemstones, which adding color for the Belle Époque period simple and elegant jewelry.

Piaget Limelight Jazz Party advance jewelrys

The Piaget new Limelight Jazz Party series fine jewelry, recently unveiled in Geneva Watches Jewelry Show,which is displaying the perfect combination of music and jewelry, interpret a harmonious melody.

Piaget have dazzling jazz tunes, new Limelight Jazz Party series with different rhythms, such as cold, warm and wild rhythms, displaying their music in the world, Limelight Jazz Party series fine jewelry, also in this song improvisation creative to a harmonious rhythm.

Jazz is a new soul in 2010 Piaget created works, in this jazz club, the pianist play out fingertips melodious notes, from the lazy blues improvisation to play swing melody.Precious stones, follow the non-symmetrical lines of Piaget dance. Piaget have carefully selected beautiful gemstones, through the foil of jewelry simple lines, highlight the beautiful elegance.

Piaget 18K White gold Ring

Piaget 18K White gold necklace and earing

Piaget 18K White gold necklace

Piaget 18K White gold ring

Piaget 18K White gold earing

Limelight Jazz Party with the most extravagant gestures, and pay tribute to the same played jazz, but also with the fresh and lively interpretation, and conveyed the Piaget's unique artistic thought.

Hello Kitty Lovely Belly Rings

Hello Kitty belly rings are the latest in a long line of products bearing this cultural icon's likeness. If you doubt the furry one's popularity, contemplate this: she racks up half a billion dollars in sales annually.

The jewelry line is perhaps one of Sanrio's biggest sellers, and is highly popular with the little girl set. However, big girls still seem to have some affection for the furry one, leading to the creation of accessories for older teens and twenty-somethings.

Hello Kitty belly rings epitomize this trend toward market focus on non-traditional age groups. Belly rings are designed to be worn in naval piercings, and can be exposed or covered as you please.

Hello Kitty naval rings are available in a bar bell design. A curved bar or post made from 316L stainless steel sports a ball at both ends, one to hold the jewelry in place, and another that features Hello Kitty's image hanging directly in front of the naval. The entire piece is just over an inch in length, and retails around $15.00 US.

Punk Style Gear offers a dangling crystal belly ring of the famous kitten at Amazon.com. The body of the piece is made from stainless steel and retails for $10.99.

The Hello Kitty Tongue ring is similar to the belly ring, but meant to be worn in the mouth through a tongue piercing. This bar bell jewelry is approximately half an inch long, and holds Kitty's image on the visible top ball, while a second ball holds the bar in place from beneath. The piece is made from the same hypo-allergenic 316L stainless steel and retails for $14.64 US.

The word of the day is "dazzle". The line includes rings made from sterling silver set with plenty of rhinestones to create Kitty's face. These rings are adjustable to fit most small fingers and sell for $25.00 US.

If "bling" isn't your thing, you can opt for an enameled version that only bears a few crystals, but be prepared for sticker shock. Designed by Tarina Tarantino, this ring retails for $100.00 US. Since it is keepsake quality, it can be passed on to future generations, so the initial price can be thought of as an investment.

Swarovski 2010 Mother's Day Special Design Jewelry

To celebrate the Mother's Day in 2010, Swarovski is apply creative tactics to designed a series of exquisite and elegant heart-shaped and flower-shaped fine jewelry. This series of jewelry, fashion accessories and ornaments, while distributed incomparable poetic charm.

"Lady" theme is silver, gold-plated and dense inlay imitation crystal heart-shaped design, which to create the strong color contrast effects, and for the pendant, rings, and with a black cotton rope bracelet, add the elegant charm and personality style.

"Louella" flower-shaped ornaments is apply with ingenious Pointiage® low-temperature ceramic technology, and embracing the pure epoxy resin; clever use of the pink color combination, demonstrate noble woman's unique atmosphere. The jewelry pendant, rings and earrings, all integrated into bright blinking flower-shaped design.


"Fantasy" suite have flowing lines, classic style, like imitation Crystal River. Each piece of different sizes jewelry are inlaid imitation crystal, both the exquisite dazzling, but also have classic style.

Swarovski also have offers rings that have valuable collections , but also suitable for mixing. "Flirt" imitation crystal single ring is use golden and rounded shape as the design characteristics; "Honestly" ring set is consist by silver and gold-plated rings with the simple lines. "Ludmilla" is set with two imitation crystal design, giving eye-catching retro style to works.


Among these essential accessories, "Glam" small handbag is the work that we can not miss absolutely. This small bag is made of bright shiny imitation crystal mesh,it is able to dress for any occasion to create a special atmosphere. Its small size,which can be easily placed in bags, or held in my hand as a magnificent accessories. Glossy charming "Happy" key chain is another ideal gift. The positive side of this lovely boutique is a mesh mini-photo frame that decorated with fake crystal; the back side is a mirror with silver leather.

"Starlet" photo frame was inspired by the decorative arts movement, which to be the most beautiful way to display you love r's photos. Simple design lines, as well as 1,600 bright imitation crystal, it is not only set off the perfect pictures in the box, but also creating real fine magnificent effect.


Swarovski Mother's Day series classic jewelry ─ ─ butterfly,which will appeared again this year, and add part of innovative details of the 2010 edition : butterfly's wings inlaid with small imitation crystal, displaying elegance of style like dazzling unique jewelry.


For the design of this series to focus on poetry, and specifically design for mothers around the world. Swarovski wish they had a unique Mother's Day.

The 5 Major criteria to justify the collection of diamonds

There is no kind of goods after sold a few years, but still accept the original price return back, in addition to the diamond. Because it is always raise in the prices. Today, the diamond has been all over the major shopping malls, each wedding is never absent, so for you even more need to know what kind of diamond that was worth collecting.

Color VS Size

For the entry-level collectors, D-color flawless white diamond for more than 10 karats and more than 5 karats color diamond is very collectible value. Color Diamond and white diamonds are from an ore-rock where the same output, but the exploitation of color diamond drilling at much lower rates than white diamond. 5 karats pink diamond has been considered rarely . The highest level for more than 5 karats color diamond (Fancy Vivid), the price can be achieved 10-1000000 dollars / carat, while the D-color flawless white diamonds for 20 million dollars / carat. The production of color Diamond is scarce, so 5 karats of fresh color Blue Diamond (Fancy Vivid Blue) is very poplar and in demand at the auction. It was a little puzzled by some people why the white-yellow diamond is not valuable, while the yellow diamond is shockingly expensive. That is because only high degree of saturation of the gold color, lemon yellow will only be identified as color diamond.

Bare Diamond VS Jewelry

Someone asked the investment space of the bare diamond more thand ornaments ? In fact, it can only say that the circulation ratio of the bare diamond is larger than jewelleries. Ornaments is involved to different style of different era, no uniform standard. This does not mean the collection value of diamond ornaments is rather less than bare diamond. To a necklace are all carat diamond, for example, to find dozens of diamond that the same size, color and shape exactly would take at least two years, compared with the same size bare diamond is even more hard.

New VS Old

Customers are often asked the collections is the more older more valuable? In fact, not at all. Only a hundred years or more, the jewelry is antique jewelry, the history is less than one hundred years,it only can be satisfied with centuries-old era of jewelry "Period Jewellery". Diamond was buried in the earth of billions of years, which is an antique for itself! On the market it can not find the antique ornaments, most of them are in the hands of the royal family. Royal family was hand down from generation to generation, and even according to the change of the trend to change the style of diamond ornaments. Before the invention of electric light, it is hand-polished diamonds in the candlelight, the cutting was not as well as modern developed, but with a unique ancient style.

Basic models VS Special-shaped Diamond

People have misunderstanding of diamond, they thinking that the more complex of shape of the diamond is more expensive, in fact it is false. 4C the same level of diamond, the most expensive and most unusual is round and pillow-shaped (Antique Cushion Cut). Because the original stone is an irregular shape, so cut into what kind of the shape of the diamond, depending on the distribution of inclusions and the original stone size. Round diamond is most expensive, because not only requires the original stone has more regular shape, but also to cut more part of the original stone up.

Shopping VS Auction

Diamonds on the market are little collection class, it is suggest that go to the well-known auction houses to select collection-level of diamonds. Sotheby's auction throughout the year all over the world, such as Hong Kong, New York, Geneva and other places have eight games jewelry auction. From January 15 this year, the Sotheby's Diamonds exhibition will be held in Beijing, for the love diamond collectors.

Swarovski aesthetic fairy crystal jewelry

To celebrate the highly anticipated Walt Disney film "Alice in Wonderland" release, Disney's Consumer Department and the world's largest manufacturer of cut imitation crystal Swarovski , cooperate launched a new jewelry series that leading customers into the "underground Wonderland" world. This series inspiration from the eccentric role in Wonderland world, through strong retro style and Gothic design,vividly captures each role of acting in the film; and each series are focus on the details of product features, also witnessed the results that Disto Nigeria long-term cooperation with Swarovski.

"Alice in Wonderland" poster

The audience will find the time and space in film that are distorted, in such strange and unfamiliar world, everywhere is full of absurdity, it is difficult to distinguish reality and dreams. This classic story is full of surprises both naughty, and this series includes a number of roles that full of most creative imagination.

The most unique designed jewelry is "Sparrow" pendant in this series, its design inspiration from the pendant that Alice wear,Mia Wasikowska played in the film. This pendant necklace is consist of rose gold circular buckles, with the central small swallows decoration, elegant eye-catching yellow smoke cut fake crystal. The work style is low-key, perfect blend the soft shapes and retro tones of gold and smoked tones.

SPARROW Pendant Necklace

This pendant is exactly the same work with the movie Alice pendant, in a smoke yellow imitation crystal, together with the central swallows decoration, and hinges on the unique classical style rose gold-plated decorative chain.

Helena Bonham Carter who plays the "Red Queen" that show the classic image of strong heart image, it is also part source of inspiration for this series. The "Red Queen" pendant and ring craftwork is extremely delicate, two works are used soulmate crocheted designs, and with Swarovski patented Pointiage low-temperature ceramic mosaic small red imitation crystal. The two combined ring, which are very nice to wear both with each other or separately.

Heart Pendant Necklace

Card Pendant Necklace

The black-chrome-plated pendant with red epoxy model, with Pointiage Low-temperature ceramic technology embedded deep red heart-shaped hollow imitation crystal design and black chrome-plated decorative chain.

"Red Queen" "Card" Earrings

The earrings is apply black color imitation mineral crystal pendant with inlaid plum crimson Pointiage low-temperature ceramic epoxy imitation red crystal heart pendants, and hinges on the black chrome-plated decorative chain.

"Red Queen" "Card" Ring

The two combined black chrome-plated rings, with each other or individually to wear. Epoxy material with a red heart-shaped dark red imitation crystal design, another with black epoxy material with black color imitation mineral crystal design; Both rings are used Pointiage low-temperature ceramic technology.

Chopard Advanced Custom Jewelry appreciation

Across the two areas of professional watch and jewelry Swiss watch brand Chopard has always been well known for its sophisticated technology and excellent quality,it combined with watches masters and jewelry craftsman designed efforts, by maturity traditional beauty and youthful vigor unique style. Chopard since its inception has always been service for the creative ideas of customer-oriented and service those who love beautiful things.

Ever-changing selection of Chopard, let the watch enthusiasts, top gemstones lovers and diamond fans much like deep. As a senior symbol in the luxury jewelry industry, Chopard have perfect blend of elegance, beauty, technology, and originality, to create the finest and most compelling work.

Top color diamonds and Toi & Moi diamond rings

Chopin Advanced Jewelry Series (Haute Joaillerie) is like the senior fixed uniforms (Haute Couture), as the ultimate creativity, professional care and highly sensitive, carefully build each one unique work.

The precious sapphire and diamond sets

Chopard is engage to develop unique material elements,use diamonds, sapphires, rubies and emeralds as the mainstay, supplemented by excellent cutting process and rare size, and thus become the first choice for high-level jewelry industry. In his work have unique concept and perfect rich creativity, which is the key to the success of the brand.

Chopard co-president and design director Caroline Gruosi-Scheufele has lofty conceptual ideas, which is the creative sources of every one necklaces, brooches, rings or bracelets. She is dedication to creative arts, and draw inspiration from the trips around the world, and explore the value of sublimation precious stones and metals. She will first emerge in the minds of the whole process, and then with the assistance of Chopard's talented designers let her thoughts flash on the paper. For Caroline Gruosi-Scheufele, the creative process is never static; if she was discovery of good gems in the traveling with accidental, as the basis she will make design, so that the advantages of precious stones to display to the extreme.