Bally cooperation with London Central Saint Martins College

In London Fashion Week 2010, Bally cooperation with renowned fashion Professor Louise Wilson and Arts students of London Central Saint Martins College, have dedicated a spectacular exhibition on shoes. In the luxurious VIP suites house of Brown's Hotel in London, it is display shoe works of these students designed for the Bally under the guidance of tutor Louise Wilson. In the day, Bally Chief Executive Officer Mr. Berndt Hauptkorn and global media director Ms. Marina Piano also present to appreciate the creative works of these young designed for Bally .

The cooperation between Bally and Central Saint Martins College in London, which is aimed to design a series full of luxurious feel, rich media value of the special shoes, and put Bally's traditional features, superb technology, excellent quality into it. As early as in 2009, Louise Wilson have been choosen 15 students from one to two year design major, to design Bally lady shoes wokr as practical lessons. Subsequently, Bally together with colleges to participants from 15 selected out of five students, and have brought their to Bally workshop in Florence, Italy and Ruishikasi Serrano's studio, made the final product. The student work emphasizes creative heel, each design is a highlight from a different angle of foot beauty, style and wonderful.

The five students - Estefani Cortes Harker, William Hendry, Frida Hofslagare, Stephanie Turner, and Charles Youssef was first brought to manufacturing of Bally in Italy and the heel of shoe, then went to the studio of Bally Shoes Switzerland, under the guidance of professional craftsmen,they began to producing shoes mold. A few months later, through four changes, these outstanding works finally perfect present.

Bally is plans to continue to cooperation with the London Central Saint Martins College, and plans to select some outstanding students' work in future, to enter into Bally's product line.